The Coherence Trap

When AI Mistakes Repetition for Truth

There are things I REALLY know… wisdom born from deeply traumatic experiences survived scarred and bruised… but that which does not kill us and all that : )

Which is why, when I was trying to help a friend build out her system, and she told me that Claude or Chat or one of them had informed her that Bluehost was the best possible hosting solution… I nearly spat tea out of my nose.

You see, some of you may remember this, but a couple of years ago Bluehost effectively wiped out my entire business.

Domains. Data. Routing. Gone.

And then came the part that almost broke me: weeks of being gaslit by support while I tried to explain that something catastrophic had happened. I aged ten years during that ordeal. It was genuinely awful.

But while I was drowning in it, I discovered something interesting.

I was not alone…people all over the world were cautioning others to stay “the f” away from this devils spawn company!

So I was really confused. How could AI get it so WRONG! How on earth was Bluehost “the best”!!!

Well it turns out Bluehost didn’t become “the best” because everyone loved it. It became “the best” because affiliate marketing flooded the internet with endless recommendations, creating a mountain of data that algorithms now mistake for authority.

Over time, that saturation became self-reinforcing. Blogs, YouTube tutorials, “best hosting” lists, WordPress guides, and affiliate ecosystems kept repeating the same names until they acquired the appearance of consensus. AI systems trained on the web then inherit that bias, because what is most repeated online often gets interpreted as what is most reliable.

That creates a kind of informational gravity well where visibility starts masquerading as trustworthiness.

I mention this because suddenly COHERENCE seems to be everywhere. I mean in tech blogs, society blogs, wealth and health blogs, even my Chat has collapsed my ideas into COHERENCE on occasion, when I did not even mention the word.

And check this out will you…

That is some serious heat for COHERENCE all of a sudden. If this was BTC or stocks I owned I would be pretty happy right now. Ignore the last line that is not demonstrable of the trend.

SO then I wondered would AI would not be pulling a “Bluehost” on COHERENCE? They would. Or at least it looks like it!

Now correlation does not necessarily imply causuation as everyone LOVES to reminde me, so I thought, let’s go to the source itself.

Chat said : Around mid-2025 several streams merged at once:

• AI discourse exploded into mainstream life

• nervous system regulation became a dominant wellness framework

• biohacking culture normalized HRV tracking

• “frequency” and “alignment” language got rebranded into more scientific terminology

• leadership/productivity culture adopted systems language

• breathwork apps and wearable tech started using “coherence” heavily

So the spike is probably an emergent linguistic convergence rather than one news event.

But there were specific accelerants.

HeartMath and adjacent biofeedback culture were everywhere by then:

• HRV training

• vagal tone

• nervous system regulation

• “heart-brain coherence”

• wearable biometrics

Meanwhile AI culture started using coherence differently:

• coherent outputs

• coherent agents

• coherent reasoning

• coherence in latent representations

• alignment/coherence problems

Then the wellness and AI worlds began bleeding into each other.

That matters because language spreads fastest when multiple tribes adopt the same word simultaneously.

You can actually see people acknowledging this directly. One recent article literally says:

“you’ll hear ‘coherence’ popping up everywhere”

That’s the key clue.

By 2025 the word had become:

• scientific enough for tech people

• spiritual enough for wellness people

• clinical enough for therapists

• abstract enough for philosophers

• measurable enough for biohackers

And there was another hidden force:

The collapse of older New Age vocabulary.

Words like:

• vibration

• ascension

• awakening

• alignment

started sounding unserious to many audiences.

“Coherence” became the upgraded version:
same metaphysical implication,
but wrapped in systems theory and physiology.

You can literally see apps branding around it by then — nervous system regulation through “coherence” became a market category.

Interesting eh! One of my beautiful readers wrote on one of my articles that AI “was a mirror And thats why we praise Wisdom above all else. 🍻🙏🏼♾️” Well I agree with a lot of that. AI is a mirror, and I do praise Wisdom…probably, above all else. But the first part does not excite me as much as it seems to excite him, because I wonder what exactly is AI a mirror of….

When it was in its “high-sycophancy era”, it became a mirror for our delusions. And as we discussed in a prior post, without friction, debate, or the interruption of another mind — alone in the company of AI — people could disappear ever deeper into self-reinforcing realities.

And so, my friends, my hope in writing this is to offer some caution around what AI tells you. Because, at its worst, it does not distinguish between consensus and correctness. It learns what is repeated, rewarded, reinforced, and statistically dominant — not necessarily what is true.

e.g. Too much coherence?

Novelty, which seems to be one reason we are here, and coherence exist in tension with each other.

Too much novelty destroys coherence, but also…

Too much coherence suppresses novelty.

A perfectly coherent system becomes rigid, repetitive, predictable. Nothing truly new enters. Think authoritarian societies, dogmatic religions, closed ideological systems.

None of us want that.

But as we have seen, coherence is suddenly receiving enormous cultural reinforcement.

Bluehost was not “the best” because that was true.

It became “the best” because the internet repeated it often enough for algorithms to mistake saturation for authority.

And perhaps that is the deeper caution with AI:

it does not inherently know what is true.

It learns what is repeated, reinforced, visible, linked, promoted, and endlessly circulated.

Marketing is not truth.

Consensus is not truth.

Volume is not truth.

And if we forget that, we may eventually find ourselves living inside realities optimized less for discovery… and more for coherence.

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